{"id":982,"date":"2026-06-25T16:43:07","date_gmt":"2026-06-25T14:43:07","guid":{"rendered":"https:\/\/grupoerik.com\/news\/?p=982"},"modified":"2026-06-26T09:49:27","modified_gmt":"2026-06-26T07:49:27","slug":"how-to-increase-the-average-transaction-value-in-your-store-with-frames-and-hangers","status":"publish","type":"post","link":"https:\/\/grupoerik.com\/news\/en\/how-to-increase-the-average-transaction-value-in-your-store-with-frames-and-hangers\/","title":{"rendered":"How to Increase the Average Transaction Value in Your Store with Frames and Hangers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There\u2019s a sale that many gift shops and stationery stores miss out on every week without realizing it: <strong>the customer who has just bought a licensed poster and is immediately looking for a frame to hang it in<\/strong>. If the store doesn\u2019t have the right frame or hanger, that customer will go elsewhere to find it, and the store will miss out on that cross-selling opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly: <strong><a href=\"https:\/\/grupoerik.com\/en\/687-frames-and-hangers\">frames and hangers<\/a> for posters don\u2019t require a sales pitch<\/strong>. The customer already has an active intent to buy when they reach the display. All they need is to find the right product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is wall decor an untapped opportunity for many retail locations?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because demand is growing, and this product category is missing from their inventory. Searches for \u201cwall art\u201d on <strong>Google Trends<\/strong> rose by <strong>74.5%<\/strong> between August and November 2024, reaching an all-time high during the holiday season, and remained at high levels in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globally, the wall art market was valued at <strong>$23,316 million in 2025<\/strong>. The most relevant statistic for specialty retailers is this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>\u00ab45% of consumers prefer personalized wall art for home d\u00e9cor, which influences the frequency and variety of purchases.\u00bb<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Industry Research Biz \u2014 Wall Art Market Report, 2025 (industryresearch.biz)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For specialty retailers, this trend has a direct consequence: consumers who buy a licensed poster aren\u2019t buying it to store it away. They\u2019re buying it to hang it up. The frame or hanger is the logical next step\u2014and if the store doesn\u2019t carry them, the category remains incomplete.<\/p>\n\n\n\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" class=\"wp-block-cover__image-background wp-image-977\" alt=\"Expositor de marcos para p\u00f3sters en un punto de venta especializado\" src=\"https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/EXP0035_mockup_01-1-1024x555.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/EXP0035_mockup_01-1-1024x555.jpg 1024w, https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/EXP0035_mockup_01-1-300x163.jpg 300w, https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/EXP0035_mockup_01-1-768x416.jpg 768w, https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/EXP0035_mockup_01-1.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why don\u2019t most stores enjoy the operational advantages of having a single supplier for posters and frames?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In short: because they rely on multiple suppliers. Most stationery and gift shops that carry licensed posters do not use the same supplier for frames. They source posters from one specialty wholesaler and frames from another\u2014or they simply do not carry frames in their assortment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Check out <a href=\"https:\/\/grupoerik.com\/en\/6-posters\">Erik posters wholesale<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This fragmentation results in three specific costs for the retail location:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operational cost: two suppliers, two orders, two points of contact, two stock tracking systems.<\/li>\n\n\n\n<li>Opportunity cost: Customers who can\u2019t find a frame in the same store where they bought the poster won\u2019t return for the frame\u2014they\u2019ll buy it through another channel.<\/li>\n\n\n\n<li>Margin cost: Frames are one of the categories with the highest absolute margins in wall decor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most straightforward solution to these three problems is to work with a supplier that offers both posters and frames in the same catalog, under the same terms, and in a single order.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frame or hanger: Which should you recommend based on the customer\u2019s profile?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on the budget and intended use. Frames and hangers are not synonymous nor do they compete with each other\u2014they cater to two distinct buyer profiles. Carrying both at the point of sale is the best assortment decision, since you have the option of hangers for price-sensitive customers and the option of frames for those who prefer a more professional finish. In both cases, you can increase the average ticket.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The frame: permanent finish, higher average ticket<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Definition: A frame is a perimeter support that frames the image with glass on the front and a rigid backing, presenting the poster as a finished wall piece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers who choose this option are looking for a very professional finish. It is the format with the highest average ticket per unit and the one that performs best in gift shops and among adult shoppers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, these are the best-selling items, as customers tend to prefer spending a little more to get a more polished and eye-catching finish.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The hanger: entry-level price, high turnover<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Definition: A hanger is a mounting system that secures the poster directly without a perimeter frame, allowing for setup in seconds and a lower price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers who choose this option\u2014typically a young audience that changes their decor frequently\u2014prioritize speed and price. Not carrying them means losing sales to a price-sensitive audience. They aren\u2019t \u201ctop-selling\u201d items, like frames might be, but they sell well and have a very high margin.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Cross-Selling Pitch<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having both on the display not only broadens the price range\u2014it allows the salesperson to guide the purchase based on the customer\u2019s profile without losing the sale. A customer who comes in looking for a hanger can be persuaded to upgrade to a frame with a finishing touch. A customer who comes in for a frame can also take a hanger for another smaller poster.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Criteria<\/strong><\/td><td><strong>Frame<\/strong><\/td><td><strong>Hanger<\/strong><\/td><\/tr><tr><td>Price for the end customer<\/td><td>Higher \u2014 includes frame, glass, and backing<\/td><td>Minimum \u2014 mounting system only<\/td><\/tr><tr><td>Visual finish<\/td><td>Finished piece, with edge and depth<\/td><td>Has edges only at the top and bottom&nbsp;<\/td><\/tr><tr><td>Ease of assembly<\/td><td>Requires only bending a few metal strips and removing the back panel.<\/td><td>Clip or magnet system; assembles in seconds<\/td><\/tr><tr><td>Reusability<\/td><td>High \u2014 you can change the content without disassembling<\/td><td>High \u2014 immediate poster replacement<\/td><\/tr><tr><td>Typical buyer profile<\/td><td>Adults looking for a permanent finish<\/td><td>Younger audience that frequently changes decor and is more price-sensitive<\/td><\/tr><tr><td>Average price per unit<\/td><td>Higher<\/td><td>Lower<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which frame size has the highest turnover: 61&#215;91.5, 50&#215;70, or 30&#215;40 cm?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/ERIK_Posters_sofa-1-1024x576.jpg\" alt=\"Marcos para p\u00f3sters en formatos 61x91,5, 50x70 y 30x40 cm en un ambiente decorativo\" class=\"wp-image-978\" srcset=\"https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/ERIK_Posters_sofa-1-1024x576.jpg 1024w, https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/ERIK_Posters_sofa-1-300x169.jpg 300w, https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/ERIK_Posters_sofa-1-768x432.jpg 768w, https:\/\/grupoerik.com\/news\/wp-content\/uploads\/2026\/06\/ERIK_Posters_sofa-1.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>61&#215;91.5 cm<\/strong> size has the highest turnover\u2014it is <strong>the standard for wall posters and accounts for the majority of demand<\/strong> in specialty stores, stationery shops, and gift shops. The <strong>50&#215;70 cm and 30&#215;40 cm<\/strong> sizes are complementary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The decision to purchase a frame is, above all, a decision based on size. Consumers know the size of their poster before arriving at the point of sale: if the display doesn\u2019t have the correct size, no sale is possible, regardless of how many models are available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-balanced assortment starts with maintaining a permanent stock of the highest-turnover size (61&#215;91.5 cm) and complementary items in the other two sizes. This configuration handles the majority of purchases without the need to manage an extensive catalog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common mistake when setting up the product assortment<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Common mistake: including only the 50&#215;70 and 30&#215;40 cm formats because they are the most common in general-interest catalogs, without including the 61&#215;91.5 cm format, which is the best-selling size at specialty retail locations. The result is a display stand with items that don\u2019t fit the posters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to incorporate frames and hangers into the product range without operational friction<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Erik\u2019s <strong>catalog of frames and hangers<\/strong> is integrated into the same order as the rest of the categories: posters, stationery, and merchandising. No additional supplier, no separate minimum order quantities, and the same personal account manager who is already familiar with your retail store\u2019s product assortment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1<\/strong>: Access the full catalog starting with your first order\u2014no minimum order amount required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2<\/strong>: Add frames to your regular poster order.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3<\/strong>: Your personal account manager will advise you on which formats and SKUs have the highest turnover based on your store\u2019s profile.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No minimum order\u2014access the catalog starting with your very first order, regardless of the amount.<\/li>\n\n\n\n<li>Payment deferred for 30 days starting with your third order.<\/li>\n\n\n\n<li>Assigned personal account manager\u2014guidance on the formats and SKUs with the highest turnover based on your store type.<\/li>\n\n\n\n<li>Early access to new catalog items before they\u2019re released to the general public.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Browse the complete Erik catalog of picture frames and hangers and curate your wall decor selection with a company that has specialized in this field for over 30 years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions About Wholesale Frames and Hangers<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between a frame and a poster hanger?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A frame is a perimeter support with glass on the front and a rigid back\u2014the poster is displayed as a finished piece. A hanger holds the poster without a perimeter frame; it can be mounted in seconds and is less expensive. For retail stores, carrying both options broadens the price range within the category and allows you to tailor sales to the end customer\u2019s budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which frame size has the highest turnover in stores?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The 61&#215;91.5 cm size has the highest turnover\u2014it\u2019s the standard for wall posters. The 50&#215;70 cm and 30&#215;40 cm formats are complementary and also have high and consistent turnover. The most common mistake is not having the 61&#215;91.5 cm format in stock and losing sales on large-format posters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do frames and hangers increase the average ticket?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A consumer who buys a poster immediately looks for a way to hang it. If the retail location has the frame or hanger in stock, the sale is closed on the spot. Without that accessory, the customer will go elsewhere to find it and will also make that second purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I combine frames with posters in the same order from Erik?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Frames and hangers can be combined with any other category in the catalog\u2014posters, stationery, merchandise\u2014in the same order, with no separate minimum order quantities, under the same commercial terms, and with the same account manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a sale that many gift shops and stationery stores miss out on every week without realizing it: the customer who has just bought a licensed poster and is immediately looking for a frame to hang it in. If the store doesn\u2019t have the right frame or hanger, that customer will go elsewhere to find [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase the Average Transaction Value in Your Store with Frames and Hangers<\/title>\n<meta name=\"description\" content=\"Los marcos para p\u00f3sters son el complemento con mayor potencial de ticket medio en papeler\u00edas y tiendas de regalo. 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