Business

How to Increase the Average Transaction Value in Your Store with Frames and Hangers

There’s a sale that many gift shops and stationery stores miss out on every week without realizing it: the customer who has just bought a licensed poster and is immediately looking for a frame to hang it in. If the store doesn’t have the right frame or hanger, that customer will go elsewhere to find […]

Marcos para pósters de gran formato en un ambiente decorativo moderno

Licensed Posters: Benefits and How to Boost In-Store Sales

In today’s specialty retail environment, every product category must deliver high turnover, profitability, and appeal. In this context, licensed posters continue to establish themselves as an effective option for expanding product offerings without increasing operational complexity. This category combines brand recognition, affordability, and ease of display. This allows stores to work with a product that […]

Posters con licencia ventajas y cómo vender más en tienda

What kind of licensed merchandising works best in-store?

Key Takeaway: The officially licensed merchandise that performs best in-store includes stationery, gift items, and home décor. These categories stand out for combining high turnover, impulse buying, and a strong emotional connection to well-known franchises. It is increasingly common to see collaborations between brands and well-known licenses across all types of products. The growth of […]

Officially licensed stationery in retail: top selling categories

In today’s retail landscape, where every product competes for attention in a matter of seconds, there are categories that stand out for their ability to sell almost on their own—and officially licensed stationery is one of them. It’s not just about attractive design or working with well-known brands. Its true value lies in how it […]

Papelería con licencia Erik - Colección de Van Gogh

How to choose a licensed product distributor for your store?

Complete and Practical Guide for Retail, Stationery Stores and Specialist Shops Knowing how to choose a licensed products distributor is one of the most strategic decisions for any store working with official brands. It is not just a matter of price or catalogue: this decision directly impacts your margins, your commercial reputation, stock turnover and […]

Do you want to sell Erik products?

Discover our full catalogue and all the benefits of selling Erik products

Discover the benefits