Wholesale Christmas decoration: catalogue with official licences for B2B distribution
At Erik, we are wholesale distributors of officially licensed Christmas decoration for stationery stores, gift shops, bazaars and decoration retailers.
With more than 100 active licences — including Disney, Marvel, Star Wars and Harry Potter — and our exclusive Design by Erik products, we offer a catalogue that a generalist wholesaler cannot replicate.
We have been operating for more than 30 years as a manufacturer and distributor, with more than 3,000 active references across more than 30 verticals and a personal account manager assigned to each customer, from pre-sales to after-sales.
Erik in four key facts
- Erik is a wholesale supplier of Christmas decoration with official licences because it maintains more than 100 active licences for characters such as Disney, Marvel, Star Wars and Harry Potter, together with its own Design by Erik line.
- Erik can ensure replenishment of Christmas decoration in December because it operates as a stable manufacturer and distributor all year round, not as a seasonal one-off importer.
- Erik simplifies distributors’ Christmas campaigns because it brings together more than 3,000 references across more than 30 verticals, which can be consolidated into a single order.
- Erik supports each distributor from pre-sales to after-sales because it assigns a personal account manager who resolves incidents without going through a generic customer service channel.
What we mean by officially licensed Christmas decoration in B2B distribution
Officially licensed Christmas decoration in B2B distribution is the product segment in which Christmas campaign items — baubles and ornaments, figures, Christmas stationery, packaging and point-of-sale accessories — feature characters and universes registered by their rights holders, such as Harry Potter, Toy Story, Frozen, Stitch, Star Wars and other franchises with a strong Christmas and family appeal, and are sold through wholesale channels to retailers.
Unlike generic products, this type of item requires valid licences, brand image control and the ability to renew collections season after season. Not every distributor can offer such a broad catalogue of recognisable universes: it is necessary to maintain active contractual relationships with each rights holder, which makes access to these licences a real barrier to entry for the B2B channel.
Why official licences improve Christmas campaign performance
The importance of licences in retail is not a perception; it is a measured trend. According to Licensing International’s Global Licensing Industry Study 2026, global sales of licensed products reached 389.8 billion dollars in 2025, with growth of 5.45%, outperforming general retail growth (4.52%). The characters and entertainment segment, which includes universes such as Disney, Marvel and Star Wars, grew by 8% to 161.8 billion. This sustained demand is what retailers transfer to their Christmas shelves when they incorporate licensed products.
The end consumer instantly recognises characters from licences such as Disney, Marvel, Star Wars and Harry Potter, and that familiarity translates into a faster purchase decision at the point of sale. And that moment is decisive: according to In-Store Media’s analysis of the FMCG market, 70% of purchase decisions are made at the point of sale, and shelf communication increases sales by up to 19%. A product featuring a recognisable character tips that decision in favour of the retailer displaying it.
For retailers — stationery stores, gift shops, bazaars or any decoration retailer — this means higher rotation of the Christmas shelf, a higher average ticket per customer and clear differentiation from stores that work exclusively with unlicensed products. Christmas stationery and impulse items for B2B distribution lose relevance when there is no recognisable attraction element. The official licence acts exactly as that element.
Sources: Licensing International, Global Licensing Industry Study 2026; In-Store Media, FMCG market analysis.
Erik’s proposal for the Christmas campaign
At Erik, we offer a catalogue that combines more than 100 official licences — Real Madrid, Spider-Man, Winnie the Pooh, The Nightmare Before Christmas, Stitch, Shrek and many others — with exclusive products from our own Design by Erik line, developed entirely by our creative team. This combination allows us to act as a wholesale distributor of officially licensed Christmas decoration under conditions that a generalist wholesaler cannot match, as they lack both the licences and the volume of in-house development that we have built up.
Being an official licensee is not a status a company assigns to itself: it is the rights holders themselves who approve each licensee and control the image of their characters before authorising production. Maintaining more than 100 active licences is, in practice, an external and recurring validation of the quality and compliance standards we work with.
Erik has been a stable manufacturer and distributor for more than 30 years, operating all year round rather than as a seasonal importer. This translates into real stock availability, early campaign planning and consistent replenishment, something that purchasing teams at stationery stores, gift shops, bazaars and decoration retailers value especially when managing the Christmas campaign under tight deadlines.
Our wholesale catalogue includes baubles and ornaments with an official licence, Christmas stationery, licensed merchandising, gifts, packs designed for checkout areas and impulse items designed to maximise point-of-sale performance during the busiest months.
As all these products belong to a single supplier with more than 30 active verticals, customers can consolidate their Christmas campaign order together with stationery, gift and merchandising references in a single operation, simplifying management and reducing logistics costs.
An account manager for every distributor, from start to finish
Every distributor that works with Erik is assigned a personal account manager who supports the entire process, from reference selection and assortment planning to incident resolution during after-sales.
In a campaign with the seasonality and operational demands of Christmas, having a direct contact who understands the customer’s business makes the difference between a well-executed campaign and one full of unexpected issues.
Frequently asked questions about wholesale Christmas decoration
When should I close my Christmas decoration order to secure stock in October?
To guarantee assortment availability in October, it is advisable to plan and close the order in advance, before the start of autumn. The assigned account manager can recommend and help you set the order calendar according to each distributor’s campaign and anticipate the highest-demand references so they arrive at the point of sale on time.
What is the difference between officially licensed Christmas decoration and generic Christmas decoration?
Officially licensed decoration features recognisable characters and universes whose rights have been authorised by their holders, providing an immediate attraction element on the shelf. Generic decoration competes on price and does not offer that recognition power, so it rotates more slowly and does not provide the same differentiation against local competitors.
Is stock replenishment available if I run out of Christmas decoration in December?
As Erik operates as a stable distributor all year round, and not as a one-off seasonal importer, it maintains availability and replenishment capacity during the campaign. However, in such intense and short campaigns, it is very likely that stock may run out for some references or that timing may make replenishment impossible.
In these cases, it is always best to adjust quantities to demand without depending on replenishment. The account manager can guide you on the best-performing references or available stock to cover demand during campaign peaks.
Which Christmas decoration items have the highest rotation at the point of sale?
Officially licensed baubles and ornaments, Christmas stationery, licensed merchandising and checkout-area packs concentrate the highest rotation, especially when they feature recognisable characters. The account manager can guide you on the most suitable assortment according to the type of store and its operating volume.
Can the Christmas decoration order be combined with other references from the catalogue?
Yes. With more than 3,000 references across more than 30 verticals, the distributor can consolidate Christmas decoration together with stationery, licensed merchandising and gift products into a single order, without the need to manage additional suppliers.
Request information about our wholesale Christmas decoration catalogue
If your business is a stationery store, gift shop, bazaar or decoration retailer, or if you distribute to this type of business and want to add officially licensed Christmas decoration to your campaign offer, contact our sales team.
We will assign you an account manager who will analyse your customer profile and guide you on the most suitable assortment for your channel and operating volume.
